Michael co-founded CafeMedia out of respect and admiration for moms. As CEO, Michael plays a lead role in driving the company's strategy, growth, and overall operations.
Prior, Michael was the co-founder and President of Do Something. Do Something is the premier provider of youth-led leadership and citizenship initiatives in schools. Do Something has worked with more than two million students and 15,000 educators to improve young people's leadership skills through meaningful involvement in their communities.
Michael also co-founded and served as the Chief Executive Officer of the profitable, '94 Cup Daily, the nation's only daily newspaper dedicated to the 1994 World Cup Soccer Tournament held in the United States. Michael played soccer in college for the nation's top ranked University of Virginia team and then professionally in Zimbabwe, where he also taught High School math.
As a child, Michael traveled around the country and the world as a top-ranked junior chess player. He received extensive media coverage as a chess prodigy, conducting dozens of chess exhibitions and earning a draw with the #3 ranked player in the world.
Michael graduated from Columbia Law School in 1993, with honors. He currently resides in New Jersey with his wife and three kids.
Andrew co-founded the company along with his lifelong friend Michael Sanchez with the vision to create an organization that would celebrate and reward moms for all that they do each and every day.
As a husband and father of three sons and two step-daughters, Andrew's experience has shaped the long-term vision for the company. He has spearheaded the company's funding and business development since its inception. Under his direction, key strategic partnerships have been formed with venture capitalists Highland Capital Partners and Draper Fisher Jurvetson.
A community leader, Andrew is the chairman and co-founder, along with Michael, of the national non-profit youth leadership organization Do Something, now the leading web based effort getting young people to take action in their communities. In the 90's, as an actor Andrew had a leading role on FOX television's "Melrose Place" for six years. He also played professional soccer in Zimbabwe, Africa, and Major League Soccer for the Los Angeles Galaxy.
Andrew graduated from Dartmouth College in 1989 with a degree in history. In 1995 he received an honorary degree from Drew University and was named one of ten outstanding young Americans by the Junior Chamber of Commerce.
Aaron oversees AdThrive strategy, implementation and brand cohesion for both customer and internal efforts. He works to keep the experience and performance that is enjoyed by AdThrive publishers at the highest possible quality across all platforms. From the first impression to years of relationship management, he works to make sure every AdThrive publisher gets only the best.
Before AdThrive, Aaron led system integrations with a global OEM in the lead-acid battery industry, developed digital content and strategy, partnered with outdoor industry brands, and built a widely successful youth outreach program for a church in the Atlanta, GA area. Aaron has a degree in theology, and lives in Florida with his wife and 4 children where he spends every free weekend fishing with his boys.
Courtney focuses on creating an unparalleled experience for publishers who partner with AdThrive. She oversees many facets of communication, onboarding, events, and community, always seeking to serve publishers above and beyond.
Before joining the AdThrive family, Courtney taught high school English and ran her own photography business in the heart of Florida. She graduated from Florida State University with a B.A. in English Literature and lives on the Florida coast with her husband and not-so-affectionate cat, #Hashtag.
Danny Pacetti oversees Product and Innovation at AdThrive and keeps the company well positioned for future changes in the industry. He helps plan, develop, and launch new products and identifies new strategic partnerships.
Before joining AdThrive, Danny worked in the insurance industry and played key roles in various startups both domestic and international in a variety of industries including education, restaurant franchising, and finance. He is a University of Georgia bulldog with degrees in Economics, Risk Management and Insurance.
Ben leads the technology teams that build CafeMedia's properties and the systems that support these businesses. His goal is to provide the best possible experience for users, and to enable wonderful experiences on our sites.
Ben has led technology teams at high growth startups and at larger established companies. Before CafeMedia, Ben was the CTO at Lot18, a VC-funded e-commerce business for wine. Prior to that he was VP Technology at NBCUniversal, and CTO at DailyCandy. He graduated from NYU.
Paul leads the programmatic sales and video monetization team to create compelling media experiences for brands. As the lead of the six-person team that launched CafeMom, and oversaw the website for four years, Paul has a background that's uniquely positioned to help brands create deeply engaging programs that meet their goals while creating a great experience for our audiences.
Paul started his career by founding Online Gaming Review, one of the first websites dedicated to covering computer games. He grew the site to be one of the top 100 websites (in 1997!), and wrote two books on computer games. He has also worked for USWeb/CKS, Ameritrade, and CMP Media, and has worked at CafeMom and ClubMom since 1999.
Paul graduated from the University of Pennsylvania, with a BSE in Computer Science and Engineering and a concentration in Accounting.
He lives on the Upper West Side of Manhattan with his wife and two boys.
Jonathan oversees the teams responsible for the successful execution of projects across the company. He defines business strategy alongside consumer and sales functions.
Prior to joining CafeMom in 2008, Jon was a corporate strategy and process consultant for Fortune 100 firms. Jonathan graduated from the University of Pennsylvania, with a BAS in Systems Science and BA in Economics, and from Columbia University, with an MBA with concentrations in Marketing and Finance. Jonathan lives in New Jersey with his wife and two daughters.
Steve oversees the company's overall finance and administrative efforts, including accounting, human resources, financial planning, investor relations, and legal.
Steve has worked at CafeMedia since 2000. Before that, he worked at Deutsche Bank. He graduated from McGill University in Canada, with an MBA with an emphasis in Finance and a BSc in Microbiology and Immunology. He lives in Riverdale with his wife and two daughters.
Rachel oversees CafeMedia’s programmatic media sales and audience targeting efforts, helping brands connect with our audience at scale through private marketplaces offering access to our highly viewable inventory as well as via our unparalleled capabilities to target women and moms.
She is passionate about bringing insights to life, and draws on data covering every aspect of a woman's lifestyle to help brands develop the best strategy for reaching the right audience with the right message.
Over her career, Rachel has used analytics to help drive business decisions across a number of industries ranging from e-commerce to consumer products to media. Most recently, she was SVP, Director of Global Brand Strategy at BAV Consulting where she led a client team in mapping out strategies to build brand equity.
She graduated from Harvard University, with a PhD in Business Economics and from University of Virginia, with a BA in Economics.
Jonathan heads up strategy for CafeMedia, including M&A, corporate development, and other initiatives.
Over the years at CafeMedia, Jonathan has worn a lot of hats at the company, including insights, business analytics, sales development, and campaign execution. Prior to CafeMedia, he worked at the IAB, the internet publishing trade association where he led industry education efforts. He also worked at the New York City Economic Development Corporation, where he focused on strategies to support the city's digital media sector, and the consulting firm Booz & Co., where he led numerous engagements in the media and entertainment industry. Jonathan graduated from Yale University with an MBA with a concentration in strategy and a BA in Comparative Literature.
Kim oversees the Human Resources and Administration functions for the company. Prior to joining CafeMom in 2008, she was a senior consultant with RealHR Solutions providing management-level HR support to businesses and not-for-profits in New York City. She has held senior HR positions at Medical and Health Research Association and Full Moon Interactive and started her career at ADP. Kim graduated from Arizona State University.
As the company's Data Scientist, Patrick ensures that ads are shown to the right audience, at the right time, and at the right place around the advertising ecosystem. To accomplish this, he develops big data workflows with CafeMedia's partner companies, both within the consortium and in advertising technology. The most important component of these workflows involves the creation of in-house statistical models around user attributes and response patterns, typically drawing on the field of machine learning.
Before joining CafeMedia, Patrick was the Lead Data Scientist at eXelate, where he built and executed the company's data mining and modeling activities in support of our clients' online targeting and digital media marketing goals. Prior to that he was a Senior Statistical Analyst at comScore. Patrick graduated from Virginia Tech with an MS in Statistics, and from George Mason with a BS in Economics.
Keith oversees Ad Operations for all CafeMedia properties. Before joining CafeMedia in 2000, Keith was Chief Operations Officer and part-owner of International Sports Publishing, a company he helped found in 1993. Keith earned an MBA from the University of Texas in 1991 and a BS in Computer Science from the University of Virginia in 1985.
Allison oversees the CafeMedia Product team which ensures visitors to our properties have the best possible experience. The Product team is responsible for continuing to develop and launch innovative features and new products across our properties.
Before joining CafeMedia in 2014, Allison worked in product at Wenner Media LLC, where she was responsible for leading the development and product strategy across all digital properties including Rolling Stone, Us Weekly, and Men's Journal. Prior to that, she spent time at WebMD launching lifestyle products.
Allison graduated from the University of Miami with a BS in Communications where she double majored in Advertising and Graphic Design and minored in Marketing. She lives in Connecticut with her husband, young daughter, and puggle.
James focuses on making strategic decisions to optimize AdThrive publishers’ ads and site performance. He oversees company-wide troubleshooting and specializes in analyzing the network’s data to help propel AdThrive publisher income to the highest in the industry.
Before coming to AdThrive, James served as a project manager and consultant leading web, print, and video production efforts. He also developed leadership training courses that have trained over 30,000 people around the world. He has a B.A. in Physics and lives in northern California with his wife, Susan and two little girls.
Jordan focuses on building relationships with the highest quality publishers in the industry by keeping a publisher-first mentality throughout every interaction. As one of the original AdThrive employees, he has been with AdThrive since 2013.
Before AdThrive, Jordan was on the Events Marketing team for non-profit Compassion International. He graduated with a B.S. in Marketing from Oklahoma State and lives in Colorado with his wife and two daughters. He enjoys mountain biking, hiking, and everything Star Wars or Marvel related.